ACE & FREAK Ltd are committed to protecting and respecting your privacy. This Privacy Policy, together with our Terms of Use and any documents referred to therein, our website, (our Site), and our cookie policy, sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our Site, you are accepting and consenting to the practices described in this Privacy Policy.

For the purposes of the Data Protection Act 1998 (the Act), the data controller is ACE & FREAK Ltd with registered offices at 18a/20 King Street, Maidenhead, Berkshire, United Kingdom, SL6 1EF.


‍We may collect and process the following data about you:

Information you give us

You may give us information about you by filling in forms on our Site or by corresponding with us by phone, email, or otherwise. This includes, for example, information you provide when you register to use our Site, subscribe to our services, log into the secure facility on our Site, and when you report a problem with our Site. The information you give us may include your name, physical address, email address, phone number, credit card information, or personal description.

Information we collect about you

With regard to each of your visits to our Site, we may automatically collect the following information:

Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, and operating system and platform;

Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through, and from our Site (including date and time);

Reports on information you viewed or searched for on our Site;

Page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service team.


We may receive information about you if you use any other services we provide, which information and data may be shared internally and combined with data collected on this Site. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment, and delivery services, analytics providers, and search information providers) and may receive information about you from them.


Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.


We use information held about you in the following ways: ‍

To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products, and services that you request from us;

To provide you with information about other goods and services we offer that are similar to those to which you have already subscribed or about which you have already enquired;

To provide you, or permit selected third parties to provide you, with information about goods or services which we feel may be of interest to you.

If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of previous services provided to you.

If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have expressly consented to this.

Whether an existing or new customer, if you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please unsubscribe from our services by either using the link provided in our electronic communications to you or by contacting us directly at


We will use this information:

To administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, and statistical and survey purposes;

To improve our Site to ensure that content is presented in the most effective manner for you and for your computer or other electronic device used to access our Site;

To improve the products and services offered on our Site and to all users of our Site;

To allow you to participate, where relevant, in interactive features of our service when you choose to do so as part of our efforts to keep our Site safe and secure;

To measure or understand the effectiveness of the advertising we provide to you and others and to deliver relevant advertising to you;

To make suggestions and recommendations to you and other users of our Site about goods or services that may be of interest to you or them.


We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive). If you do not want us to use your data in this way, please unsubscribe from our services by either using the link provided in our electronic communications to you or contacting us directly at


‍We may share your personal information with any member of our group, including any subsidiaries or our holding company, as defined in section 1159 of the UK Companies Act 2006. We may share your information with selected third parties including:

Business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them for purposes of providing our services to you;

Analytics and search engine providers to assist us in the improvement and optimisation of our Site.

We may disclose your personal information to third parties:

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

If we or substantially all of our assets are acquired by a third party, in which case personal data held by us about its customers will be one of the transferred assets;

If we are under a duty to disclose or share your personal data in order to comply with any legal obligations, including any legal obligations under the Act, or in order to enforce or apply our Terms of Use and other agreements; or to protect our or your legitimate interests, rights, property, or safety, including the interests, rights, and safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by using the link provided in our electronic communications to you or contacting us directly at

Our Site may from time to time contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a nominal fee to meet our costs in providing you with details of the information we hold about you.


Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please consult this page to be made aware of any updates or changes to our Privacy Policy.

This Privacy Policy was last updated in March 2024.


‍Should you have any questions, comments, or requests regarding our Privacy Policy, please contact us at


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